ENTREPRENEURSHIP AND BUSINESS
STRATEGY
Semester 2, 2011
De severalisement of Marketing & Management
MACQUARIE UNIVERSITY
FACULTY OF BUSINESS AND ECONOMICS
UNIT OUTLINE
social class and Semester:
Semester 2, 2011
Unit convenor:
Julian W. Yim
Prerequisites:
Students enrolling in this social unit should be old(prenominal) with
basic accounting, finance, marketing and general
business concepts.
Not to be counted with: ACCG827, INOV827
reference work points:
Four
Students in this unit should read this unit outline guardedly at the start of semester. It contains
important information about the unit. If anything in it is unclear, please consult the teaching
staff in the unit.
ABOUT THIS UNIT
Entrepreneurship and stock Strategy (BUS827) is a postgraduate unit offered by the
personal reference line and Economics Graduate Centre (BEGC) as part of the subordinate of Commerce and
Master of International Business programs. 4 credit points get out be awarded to students who
successfully complete this unit.
The purpose of this unit is to provide students with an understanding of the motion that an
entrepreneur employs to develop an subject into an opportunity and then into a thriving, valuable
business. We will see how the screening of sound principles of business strategy underpins
the entrepreneurial process and is tiny in achieving a successful outcome.
Successful
completion of this unit will provide students with knowledge and tools that will support you
in your birth entrepreneurial endeavours or equip you to contribute as part of an
entrepreneurial team.
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Skill Development: Students will practise cognitive, interactive, and teamwork skills
including analysis, synthesis, evaluation, reflection, full of life thinking, problem-solving,
critiquing, and communicating.
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Creativity and Innovation: The contribution of innovation and the creative process in
entrepreneurship will be recurring themes throughout the course.
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Venture foundation: Students will learn the conceptual model for the entrepreneurial
process of...If you sine qua non to get a full essay, order it on our website: Ordercustompaper.com
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