Mohit Kumar and Charlotte van Leerdam
Declining commercialize in the water sports attention; analysis of the German market place
A review of applicable literature to the research has revealed that a lot of factors influence the sectionalisation of the market and indicateing this market. Not only managers have to understand customers needs and expectations, they have to understand the differences between disparate segments. The tourism industry is highly influenced by income levels, and income changes. In time of economic recession, consumers tend to stay closer to home, instead of displace to other countries for their vacation and leisure activities. For many tourist industries this proceeds means a decline in there market and therefore a declining income. This study therefore attempts to investigate the opening to approach and attract the German market for water sports activities in the South-West of Friesland. The German market is already encaged in holiday activities in the Netherlands and therefore an interesting possibility for water sports cerebrate tourism industries. A questionnaire has been used in order to do research after the needs and expectations of the German tourists.
The results from this survey suggest that German tourists are interested in water sports associate activities. The findings based on the data collected showed that the German market is attractive for boot rental, instead of sailing courses.
Keywords:
Segmentation, needs of people, expectations of people, declining market, income changes
demeanor is influenced, and an influence upon, society, culture, personal motivations, place and space, and processes of globalisation and localisation (Neil Carr 2005). In the water sport industry understanding what different tar own groups expect and need is essential to providing desired products. This research freshlys report is focussed on attracting the German market, as a new target group in a declining market....If you want to get a full essay, order it on our website: Ordercustompaper.com
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