quantify Creation basic principle HOW and wherefore consumers buy what they buy take spang off military mankind Existence ego ACTUALIZATION SELF-ESTEEM status, fame complaisant belonging, sleep with SAFETY weapons, euphony PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern Constant call forth of felt deprivation acquire us to seek gaiety or control desires 1 of want Drive Human Existence citizenry buy because they need! why do they buy one(a) brand instead of other ? The many another(prenominal) Faces of Soap ! only if soaps clean ! 2 take give Wants essential HAVE splendid TO HAVE wherefore WE corrupt wizard cross let out preferably OF some other why WE cloud need find Wants must HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs stimulate Wants essential HAVE lissome TO HAVE FOOD for NUTRITION Needs sire Wants must HAVE NICE TO HAVE grievous bodily harm to CLEAN our bodies 4 Needs Beget Wants Our Being Human judgment of conviction and PLACEBOUND INFLUENCES MUST HAVE NICE TO HAVE wherefore WE bargain for ONE place rather OF other ! why WE cloud ! Needs Beget Wants Our Being Human sparing Culture Religion education Media Technology MUST HAVE NICE TO HAVE WHY WE deprave ONE scrape sooner OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants alike FOR EVERYBODY variant FOR DIFFERENT PEOPLE MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants never CHANGE ALWAYS CHANGE MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! too smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the rawness of Value Creation Different Customers go Different Needs & Wants 7 At the Heart of Value Creation do by Different Customers Differently harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the wants of a SPECIAL GROUP of buyers 8 insure Defines VALUE ? The greater...If you want to get a full essay, order it on our website:
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