Essay: Major Business Restructuring and Divestment of Unilever

This is an essay discussing major telephone circuit restructuring and divestment of Unilever. In 1999 Unilever unveiled final causes for major restructuring, specifically a divestment schema to all to sell or unwrap 100 of its 380 manufacturing units and the put aside of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the reducing of its discolouration portfolio from 1,600 brands to focus on its make 400 brands.\n\n\nIn 1999 Unilever unveiled plans for major restructuring, specifically a divestment strategy to either to sell or discontinue 100 of its 380 manufacturing units and the laying off of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the reduction of its brand portfolio from 1,600 brands to focus on its top 400 brands. This announcement initially was non well-received by the investors as they believed that this was an indication of its inability to talk terms its brand. As a end point it s food market capitalization suffered and lessen by about £20 billion by January 2000. (ICMR, 2004)\n\nthither were several reasons behind the ending to restructure the organization:\n\nThe trouble of the organization to meet its tar purports in 1999, this was attributed the slow growth of its top-selling brands. The organizations preceding brand strategy was not focused.\nUnilever had failed to strengthen its major brands in the 1990s because a vast part of their investments were made in acquisitions and business restructuring.\n1200 of the 1600 brands contributed only 8% to the organizations sales.\nThere was a noteworthy decrease in the market share of the company as its competitors started to eat away at Unilevers market share.\nKindly arrange custom made Essays, depot Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, content Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the stray page.If you want to get a full essay, order it on our website:

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