Lush Cosmetics is a brilliant company Essay

profligate Cosmetics is a brilliant confederation with a lot of new ideas and most of elaborate harvestions are oversewn and marked by the producer ( elaborate, 2014). Nowadays, Lush become genuinely pop around the world developing steadily. However, Lush still has a checkmate of problems to improve after researching described by 4Ps. To be clearer, Lush entrust be compared with the some famous British cosmetics company The corpse discover (The body Shop, 2014).Compared with The bole Shop, Lush does not micturate enough flake of skincare intersections, especially for man (The Body Shop, 2014). Different kind of skin, much(prenominal) as neutral, dry, oil and sensitive skin has different demand of skincare reapings. It is clear to see the special man skincare products in The Body Shop, but there is no special man skincare product in Lush. Furthermore, the color, mark and frame of reference have an effect on how a product looks rather than how it works, but except the appearance of Lush product, the design and shape of product need to have a change (Lush, 2014). For example, when consumers buy the irregular soap back to home, it is so hard for them to find a place or a case to put these products as wetting. The shape of same soaps shape is round, which may roll anywhere, so that the designer should have a consideration for the customer how to keep such irregular product when consumer use them at second time.The worth of the Lush products is a inadequate higher than the same function products of other brands. For example, ane of the most popular products in Lush is Big, a shampoo, costs 12.25 (Lush, 2014), and the same function shampoo in The Body Shop is 4.5. It is clear that the price of Lush product is expensive than others. Also, Lush improves their price once a year, The Big apply to be 11.50 (Lush, 2013). At the same time, The Body Shop seldom improves its products price (The Body Shop, 2014).In the promotion aspect of Lush, its pr omotion method is instead single. In the book edited by Adrian Mackay, Simonetti and Brenda (2004) indicate that the institution of sales Promotion and the trade association defined promotion as A consumer or business directed marketing activity that enhances product pull in by offering an extra incentive to purchase or participate. Compared with The Body Shop, it shows special voucher code on their website, give high discount, and reposition legal transfer to the customer when they purchase over a certain measurement products. After browsing the Lush website, the lonesome(prenominal) promotion method instal is that customers can get a set free mask if they take sestet empty mask pots back to Lush shops. So this promotion is only for mask customers but mask is just one category of their product lines.For the place of local store, the consumer has very limited access to Lush products. To be more specifically, Lush only has one store in one city center and do not have an y foreclose in shopping malls. So the local store is al focuss very crowded. Second, Lush does not corporate with any cosmetics website, so the only way to buy Lush products online is visit its official website. As it is not free shipping, consumers may be not willing to pay the rake bung when they only want to buy one or two products. It is likewise interesting to find Lush offer next day address and standard delivery for their products in their delivery information (Lush, 2014). However, standard delivery could take 3-5 working days to deliver a product. Most of Lush mask should be kept in fridge and used inwardly three weeks. It is puzzled that how can they guarantee the freshness of its products as it declared.Lush (2014), lush-history Online. Available from https//www.lush-hk.com/shop/info/4/lush-history Accessed 16/12/2014.The Body Shop (2014), History Online. Available fromhttp//www.thebodyshopcareers.com/gb/en/about-us Accessed 16/12/2014.The Body Shop (2014), Skincare Online. Available from http//www.thebodyshop.co.uk/skincare.aspx/skincare.aspx Accessed 16/12/2014.Lush (2014), Path Online. Available fromhttps//www.lush-hk.com/shop/product/category/path/136_141/ Accessed 16/12/2014.The Body Shop (2014), For man Online. Available fromhttp//www.thebodyshop.co.uk/skincare/mens-face-care.aspx/mens-face-care.aspxAccessed 16/12/2014.Lush (2014), Delivery information Online. Available from https//www.lush.co.uk/help/delivery Accessed 16/12/2014.MACKAY, A. 2004. Practice of Advertising, Routledge.