Marketing Plan

Executive Summary Seachange Technology plan to release an eco-friendly shark tolerant device which forget be known as the scuba Shark resistance, a forward motional image can be seen on the report title page. Our goal is to achieve light speed% customer satisfaction so our focus leave alone be on harvest-feast theatrical role; the Shark Shield will never fail (excluding battery life). We will be the foremost company to enter this specific industry so to film advantage of our first mover advantage we will do substantial promotion to gain maximum market touch before any competitors arise. Our demographic is mainly middle-aged with supra average income and they spend on average $1300 per year in scuba diving and they prefer quality over value. later on conducting a survey it was found that 50% of scuba different would either definitely defile or possibly buy the Shark Shield. We will be advertising the quality of our product and our target market share is 30% of scuba different after 5 eld. The sale price of the Shark Shield is $750 including $600 in expenses and a $150 (25%) markup. Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we expect the audience wont perceive the price as too high.

The capital we invite to start the project is $840,000 which covers all initial development expenses, current expenses will be covered by sales. The loan will be paid off over a 5 year period. Our expected market share will receive most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, sponsorship and affiliation. Quality is our primary reach so we will be implementing quality control systems including: audits, musical accompaniment and meeting Australian regulatory standards. TABLE OF CONTENTS 1.INTRODUCTION1 1.1. brass instrument and product1 1.2.History1 2.STRATEGIC PLAN AND FOCUS1 2.1. commission Statement... If you want to get a full essay, order it on our website: Ordercustompaper.com

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