Classic Knitwear and Guardian

PROBLEM/ISSUE STATEMENT Classic Knitwear is a publicly traded corporation which operates in the unbranded category. It is a manufacturer and distributor of non-fashion cursory knitwear. The main business comes in from Wholesalers and Retail Channels. The conjunction is at a stage where the cost advantage which it has due to its conjure of art offshore production facility is short lived and they be facing the threat of losing out to big players. The main fuss for Classic Knitwear is the push from the board members to increase the gross margins consistently over 20% which right now is around 18%. Due to lack of brand recognition and poor connect promotion relations with any other company in the market; the company and its top executives are finding it extremely difficult to fulfil this requirement criteria. Thus, the case basically explores challenges in new product development and brand management. Classic Knitwear is thus considering partnering with Guardian (manufacturer of bird louse repellent) and launching a new array line to improve their margins.

SITUATIONAL ANALYSIS The SWOT analysis carried out on Classic Knitwear and its tie-up with Guardian highlights the following points: Strengths - realm of the art offshore production facility with Classic Knitwear - personify advantage due to low SKU count and economies of scale -Market contend of 16.5% in the wholesale category which makes Classic #2 in this sector -Brand name and credibility of Guardian in insect repellents can help in attracting the attention of tar evolve earshot and improved sales -Guardian is a EPA Registered Category 4 company which reinforces the trust on the brand Weakness -Classic Knitwear has no brand recognition - lowly Gross Margins of Classic Knitwear -Small share of 1% in Private Label sector -Inconsistent demand pattern of goods (More during trade time which reduces the reliability on forecasting techniques) -Low coronation budget for marketing and other promotion activities... If you want to get a full essay, order it on our website: Ordercustompaper.com

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