Intergrating Crises Management in Strategic Planning Process in International...

INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY INTRODUCTION In the last six to cardinal years the external travel sedulousness has seen a circuit of incidents, which have affected the business a lot. The travel industry, although non unique in its vulnerability, is nevertheless highly exposed to risks and attached to crises as the result of international events. External shocks, such as wars, hurricanes, terrorist round outs, pollution, adverse publicity and accidents, can have a spectacular and speedy effect upon levels of business in the travel industry. The external shocks can quickly develop into crises and indeed can be and should be viewed as a central concern of able managers in the industry. Evans, N. and Elphick, S. (2005). The purpose of this article is to understand that how can we strategically plan the travel industrys business with the help oneself of Crises Management. So, that we can minimizes the risk in the travel industry and master the safety of the travelers as well. The International Travel industry is real vast and prone to many risks like, the most common these age being Terrorism. Since 2000, there has been a lot of terrorism attack allover the world.

The bungled attempts to repeat the attack of 7/7 on Londons transport system resulted in no loss of life, but caused widespread panic and interference in the capital. These attacks have given a lot of cast out advertisements for the tourist destination and hampering the travel industry the most. A arrive of authors, including Ryan(1993),Sonmez(1998),Sonmez et al.(1999),Pizam and Mansfeld(1996), and Pizam and Smith(2001), have researched the link between terrorism and tourism and abstain that targeting tourist clearly helps terrorist in achieving their objective by disrupting the industry and assuring publicity. Sonmez et al., 1999 cited in Evans, N. and Elphick,S.(2005). The most recently the terrorist attacks which have rocked the international travel... If you want to get a full essay, order it on our website: Ordercustompaper.com

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