Kodak Case

1. Is the digital home an attractive prospect for Kodak? Why or why non? The technological innovation digital space was not an attractive opportunity for Kodak. Before the technological innovation, Kodaks major income came from consumables fool aways. However, with the technological innovation, there was a change in consumers demand on traditional cameras. Consumers were switching to the use of the innovated digital camera. Because of this change, the demand for films and thus the demand for photo-finishing services overly dropped as they are complements to traditional cameras. Ever since this engineering science was introduced to the market place, Kodaks film sales dropped by 5% in 2002. Based on this fact, one can imagine that the digital space was not an attractive opportunity for Kodak. The treat of substitution innovation in existing industry was the main cause of the unattractive opportunity for Kodak. Before the innovation, Kodak was the leading firm in the industry and they found the standard of photo-related products (e.g. cameras, photo paper, films, etc.).

Kodak ignored the potential substitution in the future world and as a result when the market changed to a digital world (a disruption to the industry life-style), Kodak was decidedly a loser as their outdated products no hourlong met the needs of their mainstream customers. Moreover, due to the market changes, the recourses that Kodak originally owned, care technology on producing cameras, films were no longer valuable. Moreover, the treat of imitation was also a concern to Kodak. The supply of digital cameras in the market was large and there were a lot of rivals in the market, like Sony, Fuji, Canon, etc. To compete with them, Kodak must undergo feature specialism in their products or price wars to gain market share. blow differentiation was a good and healthy thing to aim, until now its hard to differentiate with others as others can incessantly imitate the feature quickly. Price wars on the 1... If you want to come in a full essay, order it on our website: Ordercustompaper.com

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