Management

Established in 1980, founded by Mr. Ron Sim, OSIM is a spherical loss leader in branded healthy life-style products. OSIM has over 28 years of experience and uncompromising dedication in growth innovative and reliable healthy lifestyle. OSIM is a brand steering and niche marketing company with a focus on the consumer. Today, OSIM operates a wide point-of-sales network with more(prenominal) than 1,000 outlets in more than 360 cities across 33 countries in Asia, Oceania, Africa, the Middle East, Europe and northern America. Its business currently comes under four complementary focuses - Health, Hygiene, feed and Fitness. Each focus carries the fundamental theme of well-being, lifestyle and positivist attitude. Together, they reflect OSIMs holistic and integrated approach to healthy lifestyle. In a 2008 survey by international market seek company, Synovate, OSIM came up as the Number 1 Healthy life style products brand in consumers minds across Asia. Overall, respondents across these markets ranked OSIM as the most preferred brand of healthy lifestyle products in Asia. In addition, OSIM brand ranked No 1 in spontaneous top-of-mind awareness, and was the Most Preferred Brand of mass historic period chair.

OSIM Vision The global leader in healthy lifestyle products OSIM Mission delivery healthy lifestyle to you (OSIM International, 2012) THE 4 ENVIRONMENT FACTORS Demographics refer to the studies of commonwealth based on age, sex and race. In this current era, the major(ip) problem faced is the aging population. Studies has shown that wizard out of both nine person is 60 years old or over; and the numbers are growing rapidly. By 2050, one in five persons will be over the age of 60. (PAWLICZKO, 2001-2010) As the work force population is getting older, so more people turn to healthy lifestyle products. Asians in particular being workaholics have often abandoned prosecute a balanced lifestyle. OSIM enable them to enjoy this kind of lifestyle right at their home. Technology innovation... If you want to get a full essay, order it on our website: Ordercustompaper.com

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