Market Communication Using Banladeshi Culture

Product 1: Mobile Communication Service bundle Banglalink Desh Banglalink (Bengali: ?????????), is the second largest cellular service provider in Bangladesh later on Grameenph 1. As of December, 2011, Banglalink has a subscriber base of 23.75 million. It is a in all owned subsidiary of Orascom Telecom. Banglalink provide communication service two voice & Data service. They pressed both Prepaid Package & postpaid Package. Banglalink currently offers two prepaid plans. All the prepaid plans number in two phasesâ€"Standard (T&T incoming and surmount with NWD and ISD) and M2M. All connections provide GPRS or DATA service to subscribers. twain most popular prepaid package of Banglalink are as be slump: ? Desh, with the slogan Ek desh Ek Rate! (Means one country one rate!), is one of the cheapest prepaid plans in the country by tariff. Users of desh can call any mobile operator at 0.45 taka (excluding VAT) during 12 AM to 5 PM. It also has three FnF numbers. desh was launched on September 14, 2006. ? Desh rang is launched as a brand extension to amend the brand of desh. Rang is a Bengali word which means color. It is introduced with the put one across phraseâ€"Rangiye Din Apnar Jeebon (means color your life.).

This package is beneficial for customers who chiefly make calls to their own network and are heavy SMS users. It offers quartet on-net FnF numbers, but no off-net FnF number. Desh is the one of the most popular point of intersection of Banglalink. Banglalink did their product design, pricing, market communication & distribution by care Bangladeshi culture in their mind. Moreover, this package is designed for low income subscribers, who are very responsive towards any price minify offer. Here an offer for Desh package Subscriber will be discussed; this is an example of product pricing where local culture has been embedded. The offer was a SIM reactivation incentive offer on occasion of Pohela Boishakh named Banglalink Boishakhi 1418 (April) Reactivation Bonus Offer.... If you want to get a full essay, tack it on our website: Ordercustompaper.com

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