Pfizer vs Lilly 2011 Analysis

Pfizer vs Lilly 2011 Analysis 2011, November The Pharmaceutical Industry There are many factors that impact true industries with regard to their ability to drive sales and increase profitability. With look on to the pharmaceutic industry, there are various drivers that impact pharmaceutical sales and gross profitability within the industry. Over the historic several years, the pharmaceuticals industry has been impacted significantly by healthcare bud snuff its, the high rate of generic dose production and function in relation to patent expirations, and R& deoxyadenosine monophosphate;D costs and productivity (Paul et al., 2010; Scherer, 2001). Currently, sales and productivity of scar pattern pharmaceuticals has dropped significantly through most of the recent decade.  In particular, labored healthcare budgets and the expiration rate of commemorate diagnose drug patents combined with the fast production and dissemination of generic brand pharmaceutical drugs within the U.S. market have aided in dramatic declines in revenues for brand name pharmaceutical companies.  For example, just about 70% of the U.S. consumer market for prescribed medication is covered by generic drugs as opposed to brand name prescription medicine drugs (Paul et al., 2010).

  Due to the affordability of generic drugs, most hospital systems as nearly as patients are using generic drugs at more than half the rate of their brand name counterparts.  Ultimately, increased spending of generic drugs by healthcare systems and consumers means decreased usage and, thus, production of brand name pharmaceuticals, essentially R&D productivity.  As the expiration rate of key brand name drug patents increases, the projected revenue from brand name pharmaceutical sales is expected to decrease at horrify rates.  As cited in the Drug Discovery section of the meet 2010 issue of Nature Review: Moreover, key patent expirations amongst 2010-2014 have been estimated to put more than US $209 billion in annual drug sales at risk,... If you want to get a full essay, order it on our website: Ordercustompaper.com

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