Handicrafts and AntiquesConsumer pack satisfaction is the basic objective of every marketer . His fruit satisfies the material involve , the symbolic need and the fond need of the consumer . s that satisfy these needs atomic number 18 in high demandNeed refers to condition in a consumer that requires relief . It is something that is infallible but is absent . The consumer requires it as useful , just and talented . It is also the psychological feature of the harvest-feast that arouses the consumer to purchase the point of intersection . The need induces the consumer to make the purchase . Consumer needs atomic number 18 ofttimes described as those things that the authorisation consumer must have . This is in contrast to other requirements that consumers whitethorn want . If the consumer has an experience that he is seeking , it will satisfy his needs . This satisfaction may come from a product , a serve , a handicraft or an antique . The successful marketer always strives to adapt to the needs of his consumer . The products of a successful marketer are based on the needs of the consumer . In essence , need is something that the consumer wants or requires for increasing his quality of live , general eudaemonia and happiness . In the context of handicrafts and antiques , need refers to something that the consumer desiresIf we consider the modelling of consumer behavior , the inputs that the consumer receives from the environment are the real or physical features of the product or service that he uses . Each product has a need satisfying capacity that is aimed at its lay consumer . In other words if the consumer uses the product , the physical picture of the product will satisfy his need . This is the significative section that the consumer prepares from the product . In addition , there is the symbolic need satisfying capacity that a product or service has .
In case of consumers there are ideas or images that are to a product or service Consider the intermixture of ideas and images that are to handicrafts and antiques . Finally , there are social ideas or images that are to every product or service . These are thoughts and s that are by either reference groups or the society . Consider the level of social approval and absolute evaluation a consumer might get if he uses handicrafts or servicesContinuing with models of consumer behavior , between the contribution that the consumer gets from products and the output that he gets are the processes that the consumer goes through to make decisions (Danziger .br 2004 . These refer to perceptions and learning . If a potential consumer perceives that the product satisfies his need better than that of a competitor he is likely to purchase the product . What influences these perceptions ? It is the information that the consumer obtains and processes about the product or service and the information that the consumer receives about the competing products and services . In case of handicrafts or antiques , this refers to the information about a finicky handicraft or an antique that he obtains...If you want to get a full essay, order it on our website:
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