This years recent selling campaign of McDonalds is that the company has declared itself as the official degraded food restaurant for the capital of Red China majestics. The company is setting up a brand new restaurant in the Olympic Village whose main aim was to serve the athletes. An 11 fellow member crew was deployed at the Olympic Village. The 11 crew members make the international crew from 36 different countries.
A pop from only if opening a restaurant and serving the nodes at the Beijing Olympics, the company as well has created a unique set of programs that range of mountains from something called as an once-in-a-lifetime opport adept which is targeted at kids to a cutting-edge web-based start Reality Game (ARG) which features the Olympic track with the legend of the playing field Edwin Moses.
The advertizings that were created to promote this campaign, specifically the TV advertisement, capture the spirit of the unity which the Olympic Games represent by themselves along with the role play by the company. Different advertisements were created from different locations. For example, a commercial advertisement of a Canadian TV was displaying as if the company is saluting the parents of the athletes.
Similarly, some other commercial advertisement features the delightful and cherishing moment of a rattling MC Donalds champion kid being selected to go to the Beijing Olympics.
It was felt by most of the crew members that, the menstruation marketing campaign of the company highlights the plethora of opportunities that the company provides to its employees and also to the local communities.
Another new image campaign with a slogan Come as you are is also part of the companys marketing campaigns. According to the company sources, in this new image campaign, the company bouncers tell unsuspecting customer that they need to enter the restaurant as they are.
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