Jones Soda

Situation Analysis

Jones Soda gild is a large manufacturer of unique papa pop. Jones Soda prides itself with unique flavors for their soda pop, candy, succus and ice popsicles. This Company is well known in the unify States and tar stimulates customers of all sequences, the young with its youthful flavors and the more mature age group for the unique placement of where Jones Soda is sold. You can assure Jones Soda in many party stores with the flavors that youthful buyers would ilk to find, and you can find Jones Soda in specialty restaurants which would be more for the mature age group. When analyzing Jones Soda, internal and external environments would build that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different tot of flavors that are being sold.

Marketing Objectives

Jones Soda has set both(prenominal) marketing objectives which would make Jones Soda more noticeable, increase gross revenue and face in the buff interesting flavors.




more advertisement
healthier flavors
larger diet soda flavors
bringing a juice product

Marketing Strategies

To add to advertising and flavors, Jones Soda go out try to complete the pastime strategies:

1.Target Market Strategy: Jones Soda will delay to target the existing consumers while focusing on more up crustal plate locations to sell the soda, like large hotels, country clubs, spas, tall schools tattoo parlors, skate shops.
2.Positioning Strategy: Jones Soda will choose to place their product in an unique musical mode which would show this soda as being the up scale soda pop.
3.Product strategy: Jones Soda will introduce more flavors in the diet line of soda and new flavors that would be noticed by the young and the older consumer. Adding juice as a product.
4.Pricing Strategy:...If you want to get a full essay, order it on our website: Ordercustompaper.com



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