In response to shareholder demands for margin improvement, Brandon Miller, the political boss merchandise Officer of a private label non-fashion knitwear manufacturer, is considering the entrance of a new, high-quality, high-margin, insect-repellent clothing line with mass- market place channels. The plan is to tack together the product under a brand name obtained through a licensing agreement with a nonher company.
Management must solving the go/no-go decision.
Brandon Miller has decided to call on YOU to evaluate the situation and present to him in a business memo format to him your analysis of the situation and recommendation. Brandon has asked you to get complicated because he knows you are a MKTG student and he wants to learn specific application of tools, handouts and materials from our class especially The Role of Marketing approach in your analysis and conclusion of the situation. This could include, if applicable, but whitethorn not be limited to, such topics as charge/core competencies; alternative growth strategy logic; nurture gathering; macro external environment factors affecting the market creating opportunities and threats; internal strengths and weaknesses; consumer buyer behavior factors; segmenting variables and positioning statements. How have we examine cases in class?
Memo is not to exceed 4 pages.
You may add additional pages of exhibits or appendices to support your text. entertain note: exhibits are those you create yourself, not copies of case exhibits. atomic number 53 required exhibit is a break-even analysis. (See over or curb Excel spread sheet on Blackboard). Most importantly, how bequeath you use the Break-even in your analysis?
Refer to the appendix in your Syllabus Format and Guidelines for Written Case Analysis to drum your memo. Recommendations always go up front. Good business writing, grammar spell etc. count.
IMPORTANT: Brandon knows the facts in the case - he is not interested in having you re-present these facts...If you want to get a beat essay, order it on our website: Ordercustompaper.com
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