Marketing Strategy

Table of contents

1. Executive summary
2.Introduction
3. Describe how returns (both SELPHY and optical maser Printer) are veritable to sustain competitive advantage in Vietnam
3.1 competitive advantage
3.2 tally product explanation
3.3 Porters Generic free-enterprise(a) Strategies for SELPHY and optical maser Printer
3.4 Product life cycle (PLC) for SELPHY and Laser Printer
3.5 Branding for SELPHY and Laser Printer
3.6 The Ansoff Growth Matrix for SELPHY and Laser Printer
4. Explain how distribution of products is position to provide optimum customer convenience
4.1 Distribution Channel
5. How to set the price(s) of the product in the light of the Canon objectives and market conditions exist in Vietnam
6. Illustrate how promotional activities integrated to achieve marketing objectives of Canon
7. consider the additional elements of the marketing mix

3. Describe how products (both SELPHY and Laser Printer) are essential to sustain competitive advantage in Vietnam

3.1 Competitive advantage

Competitive Advantage
Definition 1Definition 2Definition 3
- Competitive advantage is an advantage over competitors gained by offering consumers greater value, either by mean of lower prices or by proving greater benefits and serving that justifies higher prices (tutor2u, n.d).




- Competitive advantage is gained by exploiting the unique blend of activities, assets, attributes, market conditions, and relationships that differentiates an organization from its competitors. These nay embarrass: access to natural technologies, or exceptional customer service (quantumiii, n.d)- Condition which enables a troupe in a much efficient or otherwise higher-quality manner than the companies it competes with, and which results in benefits accruing to that company (investorWords, n.d)

3.2 Total product explanation

The total product concept contains tercet levels: the core product, the actual product and the augmented product: (Mia, n.d), (The bring in for Working Futures,...If you want to get a full essay, range it on our website: Ordercustompaper.com



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