Premier Fitness Inc.

Background:

atomic number 61 fitness Inc. is a fitness confederacy located in Ontario; however, it has been cited for unethical conduct for improper care practices including the processing of credit cards and direct bank invoice pay offments of individuals who had previously cancelled their ranks. In the Competition Tribunal case, premiere Fitness was found to have failed to disclose additional fees that customers had to pay to acquire memberships. This lack of disclosure contravened the requirement, under the Competition Act, not to charge prices higher than those advertised. Premier Fitness was ordered to aim corrective notices and pay a fine.

Concepts:

(Total) Profit Approach This set about is defined as toilsome to maximize the profit of the Company. small-arm this impersonal is important, it must be considered in concert with the objective of providing a socially useful function (Perreault et al, 2007, p. 89. A back important function is that the Company must consider their doings as being ethical or not when trying to maximize profits. The actions of Premier Fitness were likely motivated by an objective of maximizing its profit. The Company used move prices to inveigle customers and then charged them a higher cost than advertised.



Premier Fitness even continued charging customers accounts long after the membership was cancelled: a violation of privacy. By violating the customers privacy, Premier Fitness was engaging in unethical behavior while trying to maximize profit. The Company would have seen short gains but this practice lead to long-term brand rejection by customers. Considering the focus on healthy lifestyles and the number of fitness clubs overspread a long-term approach would have been quite prospering - had the Company chosen that strategy. The court order to Premier Fitness Inc. has proven that companies cant weigh ethics lower than maximizing profits.
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