Strategic Management

Strategic Management
ORGANISING FOR SUSTAINABLE ADVANTAGE
disposal for sustainable development
The chapter starts with an interesting fibre on General Electrics. The entire case deals with the adoption of makeupal socialisation which provides for instilling creativity and innovation at all levels of the organisation as a whole. As a result the foodstuff capitalisation of GE increased to US $400B in 2002 relieve oneself UD $13B in 1981. It was all initiated and implemented aggressively by derriere Jack Welch. His ideology was followed by CEOs who succeeded him.
Organisation structure and design
Organisation structure provides architecture for the execution of a steadfastlys strategy whereas an organisational design practices ar means by which the firm implements the strategy within the framework of its structure. Some organisational design practices ar
come back and process rating system
The reward system specifies the relationship among the employees and the firm in specifying the desired behaviour and determine evaluate of the employees. Reward system is of two types:
* Hierarchy based
* Performance based
Concrete measurement of performance
Market based measure advocates the evaluation of subordinates by the superiors by considering the subordinates as outsiders who are contract employees or agents.



Hence subordinates affiliation and loyalty matters dinky in employee assessment.
Shared values and corporate culture
Shared values lay the foundation for norms that guide the behaviour. Corporate culture is the physical body of the shared values. Ideal key characteristics of shared values are:
* Simple to understand
* Crystallisation at the top
* Consistent over time
Examples
* South-western Airlines Fun, sore and Friendly
* Wal-Mart Efficient service and Low prices
* Intel Execution is key
There are various methods of transmitting shared values. They include myth, legendry examples and socialisation.

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