Typhoo Tea

Table of contents


1 Introduction2
2 SWOT epitome of the French market2
2.1 External appoint2
2.1.1 Opportunities2
2.1.2 Threats4
2.2 Internal diagnose4
2.2.1 Strengths4
2.2.2 Weaknesses5
3 Positioning6
4 Marketing Mix8
4.1 harvest-tide construct8
4.1.1 Core product8
4.1.2 Tangible product8
4.1.3 impalpable product9
4.2 Pricing concept10
4.3 Placing concept11
4.4 Promotion concept11
4.4.1 Communication strategy12
4.4.2 AIDA13
4.4.3 Co- bluring15
5 Summary and Outlook16
6 Sources18



1 Introduction

A cup of tea leaf is a spanking part of everyday life for the majority of people in modern Britain in fact tea is so implicit in(p) to their routine, that nearly 80% of the population brew and drink tea daily in their homes. This habit is linked with a typic position concept, the five oclock tea. This habit is as important to the English as eating croissants on Sunday morning to the French. It nookie be considered as a meal to submit dinner. Scones, muffins, cookies, assorted toasts, cheese and marmalades are served around a cup of tea that only the British have the secret to make so nice.

It is in the country of tea that William Sumner founded in Birmingham a keep company that sells coffee, tea and other grocery products.



He herewith founded the afterlife firm Typhoo Tea Limited. Today, it is the third popular tea brand in England. It is established itself in several countries in atomic number 63 and desires to increase its international position. Since November 2005 Typhoo belongs to the Indian Apeejay Surrendra Group.

Whereas the British are cognize for drinking tea, their French neighbours are less crazy rough it. In France tea still has a prestigious image. It is seen as a light, sophisticated and healthy drink, its consumption being more and more connected to the Zen culture and well being.


2 SWOT analysis of the French market

2.1 External diagnose

2.1.1 Opportunities

There is no long-standing tea tradition on the French market but...If you want to get a full essay, order it on our website: Ordercustompaper.com



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