IntroductionGoogle was created in 1998 due to the need for a more efficacious Search Engine. Actually Google is one of the most successful net profit based companies since the booming of ?dotcoms? in the late 1990s and mud to be a leader. This success is based on its capital organisational practices and core competencies. Google´s success it?s not solo in its technology and the functionality of its product; it´s also in its aggressive ability to beat profits innovating, which is critical to their work force because it operates in a global market. Through innovations, Google has expanded its service and features. Google today is no longer a search locomotive gild but a web computing Applications Company. This modernistic capability, the integrated process and a supportive culture creates the true sustainable competitive advantage of Google.
The focus of this study go out be on that very culture that has allowed Google to become the titan it is today. From a garage start up to a company earning billions in revenue, Google has managed to maintain its charm. Google offers the perfect environment for its workforce where communicating, think of and freedom be the reigning principles.
The company is well know for its informal organization and flexible schedule, however theres a volume more to what is seen on the surface, as we delve into the inner fuck off up of the Google Culture.
The Google CultureGoogles corporate culture is based on a number of principles that lay in the foundation of the companys success. First of all, members of the Google oeuvre are seen as equals. Of course for organizational purposes there are managers and those they manage, but this doesnt create any kind of barriers as communication flows swiftly back and forth and up and down throughout the company. Thanks to this as well various other...
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