Marketing Communication Plan for "Chocolate Heaven".

Contents

1.0 Introduction         2

2.0 Chocolate enlightenment         2

2.1 The UK chocolate confecti iodinry trade         2

2.2 Competition         3

2.3 Segmentation         4

3.0 Objectives         8

4.0 Strategy         9

5.0. Tactics         10

Project: Chocolate Heaven         10

6.0 Control         11

6.1 Qualitative Methods         11

6.2 Quantitative Methods         12

7.0 References & Bibliography         15

1.0 Introduction

The aim of this traverse is to outline a strategic communications plan in order to assist Chocolate Heaven in fulfilling its purpose of emphasising quality inwardly its target consumers mind.

2.0 Chocolate Heaven

At present our familiarity is a small handmade candy store caller base in Tottenham North London. We specialise in luxuriant weft and liqueur fillings, which for quality and taste, is ranked alongside the finest in the world. to boot the opportunity of being part funded by the government with a grant has enabled our company to move to a purpose create facility based in a major industrial regeneration site. This financial backing was part of the governments intentions to encourage industries with maturement potential to expand production and be able to extend local residents jobs.



We both have existing skills and expertise with Albert having served an apprenticeship with one of the finest chocolate factories in Belgium and Caroline having a profound background in accountancy being able to deal with growth paperwork. We have forecasted a boost in annual overthrow of Chocolate Heaven from £250,000 to £600,000 within three years as well as doubling our staff figures, which totals to six. At present, the customers of our company are department stores in the London area, but delinquent to the perishable ingredients of the products there is a restriction on the geographic area. Consequently, chocolate Heaven supply its products in wholesale quantities within 25 miles around North London base.

2.1 The UK chocolate confectionery market

The UK confectionary...

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