The biggest problem television programming has is that there are no morals. Few people today would be surprised to project that sexual behavior is depicted more and more a great deal on American TV. A study published in 1989 in Journalism Quarterly found that in 66 hrs of prime-time network TV, there were in all 722 instances of sexual behavior, whether implied, referred to verbally, or actually depicted. Examples ranged from erotic touching to intercourse, masturbation, homosexuality, and incest. The average was 10.94 instances every hour! The United States is hardly unique in this matter. French TV movies depict explicit sexual sadism. Striptease acts appear on Italian TV. Late-night Spanish TV features violent and erotic films. The advert goes on and on.
Violence is another type of TV immorality. In the United States, a TV critic for Time cartridge recently praised the grisly good humor in a batch of horror programs. The series featured scenes of decapitation, mutilation, impalement, and demonic possession. Of course, more TV violence is less gruesome?and more intimately taken for granted. When Western television was demonstrated recently in a remote village in Côte dIvoire, West Africa, angiotensin-converting enzyme bewildered old man could just now ask: Why are whites always stabbing, shooting and punching one another?
 The answer, of course, is that television producers and sponsors want to give viewing audience what viewers want to see. Violence draws viewers. Sex does too. So TV serves up ample portions of both of them?but not too much too soon, or the viewers will be repelled. As Donna McCrohan put it in Prime Time, Our Time: Most back shows go as far as they can with language, sex, violence, or subject matter; then, having gone to the edge, they take the edge off. Subsequently, the everyday is ready for a new edge. In the final analysis, there are...
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