New Media

McCord 1 Mike McCord November 18th 2011 MWF 11:15 Yzer and Southwell set out several arguments passim the oblige, New Communication Technologies, Old Questions, to see what sunrise(prenominal) media is and draw the resulting changes in converse brought about by this in the raw technology. The article states current trends such as blogging and texting be part of the larger framework of evolving chat technologies. The authors go on to explain why they choose the stipulation invigorated intercourse technologies over new media and review opposing theories social fundamental interaction and integration. The term new media is not a new concept. It has been in utilize for decades now. When relating to the Internet, it was leaventime used by Russell Neuman to withdraw the blending of social and skunk communications, as well as the public and one-on-one domains of conversation. This was seat when the World Wide Web started picking up impulsion with the public. Beville also used the term new media in 1948 to describe television and FM radio (Yzer & Southwell). The authors clearly show that there requires to be a take off term to describe this modern phenomenon; thus new communication technologies was introduced.

It is conjectured that these new communication technologies are no different than those of the erstwhile(prenominal) and that they obligate not made previous communication theories obsolete. Instead, the authors call back that researchers could check todays technology to study discipline McCord 2 rally dynamics of the p ast. Lastly, the article asserts the technol! ogies do not modify human beings behavior nor render behavioral theories outmoded. one of the main discussions in this article is the effect of new communication technologies on isolation and connection. One hypothesis is that widespread use of these technologies has created a cosmos of isolated individuals that no longer need person-to-person interactions. slew stay plugged in to close to form of...If you unavoidableness to get a full essay, order it on our website: OrderCustomPaper.com

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