Consumer, Government and Industrial Action

CHAPTER 6 CONSUMER, INDUCTRIAL, AND GOVERNMENT MARKETS Chapter Outline A.Drivers of the world(a) Consumer B.The global Consumer C.Influences on the Global Consumer 1. sparing Status 2.Technology Level 3.Personal Motives 4.Culture 5.Social Factors 6.Situational Factors D.Country-of-Origin Effects E.The Industrial vendee F.Influences on the Global Industrial Buyer 1.Culture 2.Stage of Economic ripening 3.National Situational Factors G.The Government Buyer H. trade to Global Consumers 1.Targeting Global customers 2.Country-of-Origin Challenges 3.Global Customer Relationship Management 4. exchange to Governments Chapter Objectives This chapter begins with a discussion on the drivers of the ball- establishd consumer. It then helps us understand the characteristics of the global consumer. Next, it helps us receipt the influences on the global consumer. It then discusse s the country-of-origin effects. Next, it highlights the characteristics of the industrial buyer. It then outlines the characteristics of the political sympathies buyers.

Finally, it concludes with an examination of the managerial requirements for marketing success with global consumers. Chapter compendious Exhibit 6.1 displays three levels of factors that shape the world of consumers today. At the outer(prenominal) level are supranational factors, which transcend national borders and take the global consumer at a macro, international level. Trade institutions and indemnity refer to global entities s uch as the WTO, IMF, and others that influen! ce the maturation of trade and investment at a global level. In terms of national-level factors (the middle round in the exhibit), consumers everywhere are affected by the economic, political, legal, technological, infrastructural, and cultural conditions that characterize the nations where they live. The inner clique in the exhibit represents the consumer, whose preferences are...If you motive to get a dependable essay, order it on our website: OrderCustomPaper.com

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