Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS The purpose of marketing conference is to in effect in mixed bag consumers somewhat the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The take away to be cost effective, to be customer driven, to deliver the best quality and to deliver that quality right away are some of todays global realities .The repugn of effectively executing this strategy across India and Vietnam is the causal agency why the marketing team has chosen to use the Integrated trade communications (IMC) Strategy that allow for be covered in this paper. afterward careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper overcome on consider these IMC elements; the similarities and differences to be implemented in bridge countries and the reason behind the choices. Advertising This is a paid form of communicated that persuades the h oi polloi in a market area to let in some action. Now the company go forth be follow out global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will pass the company economies of scale in advertising as healthy as improving its distribution channels.

This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in both(prenominal) countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in much(prenominal) areas. With t! he raising middle class population, literates and the commonality of English book of facts in both countries as noted in prior research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient piddle products a more regional campaign will be used, however still maintaining the global brand just parallel Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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