Internet Technology: The End Of Printed Newspaper

Internet Technology The End Of Printed NewspaperCompetition between cross and online News and Information Media. According to research the growing usage of network technology has intensified competitions and direct publishers are facing more threats from online trade leading to decline in readership of stigmaed sorespaper. Printed paper is stimulateing it hard to make young readers to replace the old ones amounting to drop in revenue on intermedia advertising market.(Richard new wave der wurff,2005.Gazette Vol No .1, pg 107)The earnings exacerbates these threats by enabling the accession of new competitorsWith new online harvests on the internet tidings market.Publishers are interchangeable a shot faced with increasing competition from foreign newspapers and separate media organisation almost of these competitions offers online news for free and also use internet technology to stimulate electronic markets and blood sites that compete with the printed newspaper in the class and job advertising markets. Printed newspaper therefore facing threats from their core business and the gross sales of news and sales of access to audience. .(Richard van der wurff,2005.Gazette Vol No .1., pg 107)At the corresponding cartridge clip internet technology empowers newspaper publisher to innovate their product and to target new audience by using the internet as a marketing channel to reach young potential customers, who do non read the printed newspaper, publisher support also use the internet to serve foreign customers with online electronic editions of the news that before was expensive ,they keep also use the internet to strengthen relationship with existing readers by offering new services like breaking news and classified ad sites collecting readers information establishing a two way confabulation with readers.According to van der wurff in his contribution in the Gazette he suggested that publishersMake better use of these opportunities when they face stronger competition from onlinecompetitors. Provided they have the pecuniary means to do so. At the beginning of the 21stcentury fewer print media has delved into online market creating their own brand likethe economy and fiscal magazine the agriculture magazine can access online but buck over keep the valuable part to prints subscribers. Print newspaper publishers are now facingproblems from ISPs and other information providers.(Richard van der wurff,2005.GazetteVol No. 1, pg 108)The mediatisation of the net and internetization of handed-down MediaNewspaper publishers are now required to change their business stick as gate keepers of information and embrace the media logic of interractiveness, personalization, immediacy and multimedia. Their new role would be to facilitate communications between readers and between readers and journalists. Readers rather than journalists would decide what news readers would receive, and readers would become important originators of con tent, too. Online editions would make this content procurable in real-time, and text would be sexed up with moving images and sound.(Richard van der wurff,2005.Gazette Vol No. 1, pg 108)Other contribution by osullivan observes that handed-down media including newspaper publisher, dominate the online news environment in his case in Ireland. handed-down media have the largest supply of online news, and in addition syndicate their content to other online providers. He also shows that websites of newspaper publishers in Ireland tend to look like transmission sites. They offer little interactivity and multimedia, and mainly provide the same news as their printed counterparts. This does not imply that editors do not see that internet, in principle, offers them opportunities to improve the print format, and to provide greater depth and diversity. Yet, online editors operate in the same political-economic environment and face at least the same problems and time constraint as their printe d counterparts. It is therefore as difficult for them as for editors of printed newspapers to give away minority views an equal voice. The standard in online journalism is threatened by publishers who attempt to reduce costs by employing inexperienced journalist on low pay, and by tight deadlines. According to editors, maintain high journalistic skills is imperative-but costs money, as does offering interactivity and communication between journalists and readers.osullivan concludes that online news, when distributed for free, cannot escape the norms of beam media.In Search for Newspaper Role OnlineThe combined developments of the mediatisation of the internet and the internetization of traditional media do not resolve the competitive challenge that news publishers face. change magnitude competition between old and new news media forces newspaper publishers to find an appropriate position or niche for online newspapers in the newspaper market, succeeding(prenominal) to other news media and in particular next to printed newspapers. The publisher needfully to dissimilariate their online news from the printed newspaper to prevent market cannibalization. Differentiation can be realized by emphasizing internet-specific features (e.g. interactivity), by offering different content (e.g. local community information), or both. Differentiaition, however, brings additional cost for publishers. Has argued by osullivan.Salaverria suggested whether and how newspapers have informative and critical role to play in emergency situations. He analysis how Spanish international online newspapers reported in real-time on events of the 11 September 2001.he argued that the internet has become a global information medium on its own. A multitude of peck used the net directly after the event to be informed. This throw technical problems(congestions, long download times), which suggests that the internet has not yet reached matureness as a technological medium. Publisher addressed the issue by trimming down the home page size. Another problem was to that the drag to keep up with the events led online newspapers to make mistakes. More troublesome is that newspapers did not formally rectify their mistakes, but simply removed the wrong avowal from the web.The debate still continues over where news rooms need to take their content. Online content has been offered free in most cases to readers for years. Will online readers be ordain to pay for content in the future?For decades, there was never any(prenominal) doubt that printing had a future-the printing industry became the synonym for a sector with uninterrupted growth. Paper consumption and press output was the yard measure of wealth, civilization and economic power. Today, the increasing trend towards digitization and computerization of the media, couple with the explosion of the Internet, has prompted many players in the printing industry to wonder whether print still has a future. The answer is a resou nding yes. However, great changes are afoot