JOURNALISTIC AND COMMERCIAL NEWS VALUES Journalistic and Commercial word of honor Values News Organizations as presenters of an Institution and Market Actors SIGURD ALLERN Why do some events fill the columns and air time of forward-lookings media, trance others atomic number 18 ignored? Why do some stories engender banner headlines whereas others merit no more than a few lines? What factors decide what news professionals consider newsworthy? Such questions are often answered â€" by journalists and media researchers alike â€" with references to journalistic news determine or ‘news criteria’. Some answers are normatively founded; others are matter-of-fact and descriptive. In the present article, I submit that editorial priorities should not be analyzed in purely journalistic terms. Instead, they should be seen as efforts to combine journalistic norms and editorial ambitions, on the i hand, with commercial norms and market objectives, on the other. Commercial Enterprise and Patron of an Institution News media have a dual nature. On the peerless hand they represent a societal institution that is ascribed a vital role in relation to such plaza governmental values as freedom of expression and democracy. On the other hand, they are businesses that produce commodities â€" information and entertainment â€" for a market.
At the same time, because their products are descriptions of reality that influence our perceptions of the institution around us, news media wield influence that extends far beyond the marketplace. Who controls the media is of significance to every member of society. As figures like Rupert Murdoch, Silvio Berlusconi and the new Russian media barons remind us, control of the media is a key to political power. And while many venerable industries wither and die (or afford profound metamorphoses) the consciousness industry â€" as writer Hans Magnus Enzensberger (1974) dubbed the media and other actors in the communication sector â€" is rapidly expanding. Newspapers, radio programs and television transmissions differ with... If you want to get a full essay, set up it on our website: Ordercustompaper.com
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At the same time, because their products are descriptions of reality that influence our perceptions of the institution around us, news media wield influence that extends far beyond the marketplace. Who controls the media is of significance to every member of society. As figures like Rupert Murdoch, Silvio Berlusconi and the new Russian media barons remind us, control of the media is a key to political power. And while many venerable industries wither and die (or afford profound metamorphoses) the consciousness industry â€" as writer Hans Magnus Enzensberger (1974) dubbed the media and other actors in the communication sector â€" is rapidly expanding. Newspapers, radio programs and television transmissions differ with... If you want to get a full essay, set up it on our website: Ordercustompaper.com
Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!
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