Apple and China - Time for a New Pr Strategy

For the past five years, two things have remained constant roughly apple - an inexorable rise in sales and profits, and a steely determination to control its message in the media. But, merely as the company basks in the admiration of the financial population after last weeks amazing results, is customer bushel about where and how all those iPads and iPhones are made going to rip a change in its PR strategy? allow me explain how that strategy works. Its fundamental principle is that Apple leave behind only communicate with the outside world on its equipment casualty and to its timetable, and that means at exquisitely stage-managed correctts in California. So Apple has never attended exhibitions like the Consumer Electronics Show or atomic number 63s IFA, and a few years ago the firm however severed links with the annual Macworld conference because it did not loss to have to fit in with someone elses schedule. Apple has long been a company where all power is centralised in Cupertino, California, and after Steve Jobs return from exile to what had become a holey organisation, he made sure that everyone understood that talking to the media or any outsider without his permission was a sacking offence. start Quote I work for Apple in Cupertino, Thats all I can tell you...

End Quote Logo on company T-shirt For a while Jobs himself did give the occasional interview, scarce certainly for the past five years it has been virtually unsufferable for journalists to ask direct questions to anyone from Apple, except at product launches. And even when at that place is an opportunity to talk, the companys PR minders are contumacious not to let reporters go off topic - scarce look at what happens in this 2007 interview when Benjamin Cohen from express 4 News asks the wrong question. I joked once to a group of Apple PR people that it would be easier to stir up into North Korea than to get proper access to the firm. They laughed nervously and mentioned that there was a popular T-shirt at the company investment firm with... If you want to get a full essay, order it on our website: Ordercustompaper.com

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