Part (a)
My own market experience
Soft drinks, I buy a lot of them, I take them to work with me to have with my lunch and I withal buy them for mixers. As I walk down the frail drink aisle at my local supermarket there be literally loads of puff/cola brands available. I instantaneously discard looking at the supermarkets own brand as I have already tried it and not enjoyed the taste. My assistance is drawn to the two leading brands Diet Pepsi and Diet coke whose packaging is instantly recognisable and sets them apart from other brands. My taste perception is diet Pepsi due to the taste however if there is a promotion on Diet coke which makes it cheaper to purchase hence I go away take Diet Coke rigorously for the monetary saving, however if neither were on promotion therefore I would stick to acquire Diet Pepsi. I would likewise consider buying the Diet coke if the store was tally an incentive such as more loyalty points for buying that product.
Part (b)
Market Research & Consumer behaviour
employ the situation above I want to apply the apprehension of consumer buying behaviour. Consumer behaviour is an attempt to understand an individuals/group decision making process when making a purchase, it involves taking into account, psychology, economics, demographics, sociology, culture ethics.
By applying this method I shall picture analyse my behaviour when making a purchase. I will create a SWOT analysis to create my thoughts on choosing a soft drink.
| Diet Coca- smokes| Diet Pepsi| Diet Cola (supermarket brand)|
Strengths| Great taste. Leading Brand. Occasional competition promotions. My partners dearie. | Personal favourite taste. Slick adverts. Occasional competition promotions.| Cheaper than leading brands.|
Weaknesses | More dearly-won than other brands. | More expensive than other brands.| Flavour not as desirable as leading brands. Not truly popular.|
Opportunities| Run more promotions and...If you want to get a safe essay, order it on our website: Ordercustompaper.com
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