Marketing

Marketing - Assessment 1
Part A
(1)
Over the past decade, on that point have been major changes in a number of areas of the social-cultural trends in china.
Demographic Trends
The latest population census in 2007 estimated chinas total population have doubled to all over 1.3 billion. (See appendix 1) Chinas demographic profile is ideally suited to economic refinement. Seven out of ten Chinese are get alongd between 16 and 64, and the average age is 34. Chinas labour force of over 800 one thousand thousand is over double that of the United States and the European Union combined. In 2009, China is forecast to overtake the U.S. as the worlds largest manufacturer.  A robust labour market and rising home base wealth supported growth in consumer spending.
Technology
Chinas online population has grown 41.9% in 2008 to 298 million users. Usage in the countryside is growing much faster than in urban areas (60.8% year-on-year compared to 35.6% in cities).

Economics

There is a gradual transformation of Chinas economic structure from a shifting dominance of floriculture to growing shares of industrial and service sectors. With the availability of a wider browse of products the consumption patterns changed.



Chinese economy becomes more decentralised, being henpecked by small-scale enterprises rather than large-scale governmental or industrial organisations with rapid developing in its rural economy.
With supernumerary public spending planned in healthcare and statement in recent years, there is every chance that households entrust be able to reduce their precautionary savings, shifting China modestly away from the old export-and infrastructure-led growth model towards an expansion which, at the margin, will become more dependent on consumer spending.
Political

Although Chinese government committed by further orifice its RMB market since it joined WTO in 2001, the government continues to apply potent monetary policy to address excess domestic liquidity to curb lending and to strengthen...If you want to get a overflowing essay, order it on our website: Ordercustompaper.com



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