From the reviews by Kotler and Armstrong, (2003); Green and Cameroon, (2004); Daly, et al, (2004), cost leaders ability be good, but it might eaily result in poor quality , if the organisation is not carful. On the some former(a) hand, ( dingle, 2011), noted that differentiation might be too costly and this might result in lower revenues for the organisation.
On the other hand, focus mighty also be limiting because the tastes and desires of the clients might change and this can affect the organizational; profitability (Koehn, Nancy Fowler 2001).
The have sex of quality is very important and the organisation must cautiously understand its position and chose and remain with a strategy and an rating mechanism for the strategy or strategies in order to nail down if it is effective (Dell, 2011).
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From the mission of Dell and its practice over the years, Dell has been engaged in Cost leadership strategy (Kotler and Armstrong, 2003; Green and Cameroon, 2004; Daly, et al, 2004; Dell, 2011).
Dell was formed on the premise of removing middlemen and retailers and hence look into that the customers get cheaper computers hence increase the volume of sales of the caller (Dell, 2005; Dell, 2011). The organisations choice of this strategy has ensured its growth.
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Dells Growth Strategies
The Growth strategies of the organization have been defined in the Ansoff Matrix. There are four key growth strategies, these hold;
a. Market Penetration: in this strategy, the company sells quick products to existing markets, and the aim is to ensure that it cements is leadership in the market ( Jain, Â Trehan, M. and Trehan, n.d). It is less(prenominal) risky strategy and hence most effective, as it ensures that the...If you want to get a full essay, order it on our website: Ordercustompaper.com
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